Finding God in Super Bowl Ads

By Dianne E. Butts:

Silhouette photo by mzacha

Silhouette photo by mzacha

If you’ve watched any Super Bowl ads, you know some of them can be pretty racy with scantily clad women and innuendo. Is it possible to compete against all that, with family-friendly commercials? If you think it’s possible, then you may be finding God in Super Bowl ads.

Possibly one of the more well-known advertisers that uses sex-based commercials is GoDaddy. Racecar driver Danica Patrick teams up with barely-dressed women to sell the provider of internet goods.

But when GoDaddy sponsored a contest encouraging users to make their own commercials, Jessie Ottolini not only entered a family-friendly ad to compete in 2010, she won! You can see her award winning commercial, “Go Momma,” below.

Jessie Ottolini teamed up with Francis De la Torre to produce the winning commercial and take home the $100,000 prize. The two have also teamed up to produce other projects. You can see one, “Sumo Joe,” on the 168 Project’s web site, The 168 Project is known for its contests that challenge Christians to get involved in film and equip them with opportunities to do so.

As more Christians get into the filmmaking business, or even have fun entering commercials in contests and create family friendly God-honoring productions, we might see more people finding God in Super Bowl ads.

Here’s the winning GoDaddy Commercial “Go Momma”:

Learn more about this commercial, here: http://www.gomommabackstage.com/

 ©Dianne E. Butts. Dianne is a regular contributor to Finding God Daily. She has contributed to many books, is a  prolific article writer, and also has experience with the 168 Project.

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